When was the last time you did a website analysis for better SEO? We’re not talking about the design, the branding, or the latest blog post. The kind of analysis that forces you to ask uncomfortable questions like:
- Why aren’t we showing up on Google for our top services?
- Is our traffic stalling? Why?
- Why are bounce rates high even when we’re running paid campaigns?
At Aqva Marketing, we’ve worked with clients across various industries who were putting in serious effort—publishing content, conducting outreach, and even investing in paid ads. But their websites were underperforming. Why?
Because they skipped the foundation: a proper SEO-focused website audit.
This blog will walk you through how to do it right.
Why You Need a Website Analysis (Even If You Think Everything’s “Fine”)
If I had a rupee for every time a client told me their website was “fine,” I’d probably be retired.
The thing is, your website might look great on the outside, but that doesn’t mean search engines or your users see it the same way.
A website analysis for better SEO helps you:
- Spot technical issues killing your rankings silently
- Understand how your content is performing (or not)
- Improve user experience, which now directly affects SEO
- Find keyword gaps and opportunities that your competitors are already using
- Turn your website into a real business tool—not just an online brochure
We’ve seen companies double their organic traffic just by fixing things they didn’t know were broken.
Start With the Basics: Technical Health Check
You wouldn’t run a marathon in shoes with holes, right? The same logic applies to SEO.
Before anything else, check if your site’s back-end is clean and functional. Here’s what we look at during a typical audit at Aqva Marketing:
- Site speed: If your pages are taking longer than 3 seconds to load, expect users to leave, and Google to notice.
- Mobile-friendliness: Open your website on your phone. Is everything clickable? Are the fonts readable? If not, you’re losing more than half your potential visitors.
- Crawlability: Google’s bots need to understand your site. Broken links, missing sitemaps, or a confusing structure can block your pages from ever being indexed.
- HTTPS: Still on HTTP? That’s a red flag in 2025.
These aren’t sexy fixes, but they matter more than you’d think. A beautifully written blog won’t rank if Google can’t even load the page properly.
Next, Zoom In On Your On-Page SEO
This is where strategy meets storytelling.
On-page SEO isn’t just about inserting keywords. Your users and search engines should understand what each page is about.
- Are your title tags unique, clear, and relevant?
- Does each page have a meta description that invites a click?
- Are you using headings (H1, H2, H3) to guide the reader through the content logically?
- Have you optimized your images with ALT text and compressed them for faster loading?
- Is your internal linking helping users discover more content?
We had a client whose service pages were ranking on page 3—not terrible, but not visible either. All we did was rewrite their meta titles, organize their headers properly, and add 3–4 contextual internal links.
They hit the first page in under a month.
Content Audit: Kill the Zombies, Feed the Winners
Let me be blunt—most websites are carrying dead weight.
Blogs from five years ago that no one reads. Service pages with vague copy. Duplicate or thin content that serves no real purpose.
It’s time to clean house.
Here’s how we usually run a content audit at Aqva Marketing:
- Pull a list of every page and blog post using Screaming Frog or your CMS.
- Check which ones are bringing in traffic, and which are not.
- Identify what can be:
- Updated with new stats or better formatting
- Merged with similar posts to form a pillar page
- Deleted if it adds no value and isn’t ranking
- Updated with new stats or better formatting
UX Matters More Than Ever (Google Thinks Like a Human Now)
User experience and SEO used to be separate disciplines. Not anymore.
Google’s recent updates (especially Core Web Vitals) place a huge emphasis on how people interact with your site.
Here’s what to review:
- Is navigation intuitive? Can a user get where they want to go in 1–2 clicks?
- Are your CTAs clear? Not pushy—just helpful.
- Does your site look clean and readable on all devices?
- Do pages load quickly and consistently?
UX is often what tips the scale between a visitor converting or bouncing. You’ve done the hard work to get them to the site. Don’t lose them to poor design.
What About Backlinks? (Yes, They Still Matter)
Backlinks are still one of Google’s top ranking signals, but quality beats quantity every time.
During your website analysis:
- Look at your current backlink profile using Ahrefs or SEMrush.
- Identify toxic or spammy links you may need to disavow.
- Look at where your competitors are getting their links from.
- Plan a content strategy that naturally earns links over time.
At Aqva Marketing, we’re not fans of shortcut link schemes. Instead, we focus on creating content worth linking to and then building relationships to support it.
Don’t Forget the Competition While Doing Website Analysis (They’re Ranking for a Reason)
Your competitors can tell you a lot—without saying a word.
Do this:
- Identify your top 3–5 SEO competitors (not just business competitors—look at who’s ranking).
- Analyze their top-performing pages.
- See what kind of content they’re publishing (length, format, tone).
- Check what keywords they’re winning that you aren’t.
This doesn’t mean you copy them. It means you understand what’s working in your niche—then do it better, with your voice.
Final Thoughts: Website Analysis Isn’t a One-Time Task
If you’re still thinking, “We’ll do this once and be done,” let me stop you right there.
A proper website analysis for better SEO isn’t a checklist you complete—it’s a mindset. A habit. A regular pulse check that keeps your site healthy, competitive, and aligned with how search is evolving.
At Aqva Marketing, we treat your site like it’s your most valuable salesperson—because it is. And just like any great rep, it needs training, feedback, and updates to perform at its best.
Let’s talk. Aqva Marketing doesn’t just run audits—we help you act on them, strategically.