User-Generated Content: How to Boost Trust, and Traffic

Anand Verma | July 2, 2025

If you feel like you’re stuck on a content treadmill, user-generated content in SEO might be your savior. You could […]

The Hidden Risk of Business Apologies: When and How to Apologize

Anand Verma | May 4, 2025

We’ve all seen it—some brand messes up, outrage explodes on social media, and within hours, apologies appears. Seems like the […]

Aqva Marketing | March 10, 2025

Let’s be real, good PR isn’t cheap. But you know what’s even more expensive? Losing customers because nobody knows (or […]

Aqva Marketing | March 3, 2025

Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent […]

Aqva Marketing | February 27, 2025

There’s a battlefield where brands fight not with flashy ads or public pull-downs but with hushed tones and subtle nudges. […]

Aqva Marketing | February 21, 2025

Ever heard this phrase, “All publicity is good publicity”? Nice idea, until the internet gets involved. You may be basking […]