The difference between average and high-converting landing pages is rarely design. It’s psychology, structure, clarity, and intent.
Most landing pages don’t convert.
You pour time and budget into ad campaigns, send traffic to a slick page, and then? Crickets. It’s frustrating.
At Aqva Marketing, we specialize in turning landing pages into conversion machines. So let’s break down how you can do the same.
Why Do You Need High-Converting Landing Pages
Every click costs money. If your landing page isn’t converting, you’re not just losing leads. You’re burning your budget.
According to HubSpot, the average landing page conversion rate is around 9.7% across industries. But the top 25% have a conversion rate of more than 20%.
So the question is not whether you should have a landing page or not, but to know how to create a high-converting landing page.
What Makes a High-Converting Landing Page?
The primary purpose of a high-converting landing page is to get people to take a specific action.
That purpose could be booking a call, signing up for your newsletter, making a purchase, or anything else.
Whatever that one action is, your page should guide your visitor toward it without distractions.
Let’s see step by step how to create high-converting landing pages:
1. Know the One Job of Your High-Converting Landing Page
Every high-converting landing page starts with a single goal. If you’re trying to collect emails and sell a product and get people to follow you on social… you’re losing conversions.
At Aqva Marketing, we always start by mapping out this goal with our clients. We keep it simple. One page. One CTA.
2. A Killer Headline is 80% of Your High-Converting Landing Page
You’ve got 3-5 seconds. That’s all. Your headline needs to do three things:
- Grab attention
- Communicate value
- Entice people to read more
Bad example: “Welcome to Our Site”
Great example: “Double Your Leads in 30 Days Without Running More Ads”
See the difference?
Your headline is your hook. Nail it.
3. Use a Subheadline That Closes the Loop
The subheadline should support the main headline. Think of it as the answer to, “Tell me more.”
Example:
Headline: “Launch Your Online Course in 7 Days”
Subheadline: “Get our free step-by-step template and finally stop procrastinating.”
It builds momentum and sets the tone.
4. Leverage Social Proof (Because Trust Is Everything)
Want to skyrocket conversions? Add proof.
- Customer testimonials
- Case studies
- Logos of clients you’ve worked with
- Number of users, downloads, or satisfied customers
We worked with a SaaS startup that added three short video testimonials on their landing page. Their conversion rate jumped from 8.4% to 17.1% in two weeks.
Numbers don’t lie. Proof builds belief.
5. A Clear and Irresistible CTA Makes High-Converting Landing Pages
Your call to action should be:
- Clear
- Actionable
- Emotionally driven
Instead of “Submit,” say “Get My Free Guide.”
Instead of “Learn More,” say “Show Me How to 3X My Sales.”
Aqva Marketing often runs A/B tests on CTAs alone. You’d be surprised how one word change can lift conversions by 20-30%.
6. To Have High-Converting Landing Pages, Design For Simplicity
High-converting landing pages aren’t flashy but focused.
Keep whitespace. Use contrast. Highlight key actions. Remove menus, social media icons, or anything that can distract.
Mobile-first design is non-negotiable. More than half of landing page traffic comes from mobile. If your form doesn’t load properly, you’re toast.
7. High-Converting Landing Pages Have Copy That Connects Emotionally
Here’s the truth: people don’t convert because they understand what you offer. They convert because they feel it will solve their problem.
Good landing page copy:
- Speaks to a pain point
- Offers a clear outcome
- Feels personal
If your landing page sounds like a corporate brochure, you’re doing it wrong.
Example from a campaign Aqva Marketing ran for a fitness coach:
Instead of “Transform Your Body,” we tested “Hate What You See in the Mirror? Let’s Fix That.”
Guess which one won?
8. Optimize Your Form (Shorter Is Better)
Only ask for what you need. Every extra field drops conversion.
Name and email? Perfect.
Name, email, company, budget, favorite ice cream flavor? Too much.
If you need more info, use a multi-step form. We often use Typeform or Jotform for a conversational flow.
9. Use Visual Cues to Guide Attention
Use arrows, images of people looking at your form, or progress bars. Eye-tracking studies show people follow directional cues. Make sure your design supports the goal.
10. Test Everything (Seriously, Everything)
One headline. Two versions. One button color. Two placements.
You don’t guess your way to high-converting landing pages. You test your way there.
Tools like:
- Google Optimize
- Unbounce
- Hotjar
- Crazy Egg
Let you run A/B tests and see where users drop off. Aqva Marketing uses data from real user behavior to constantly refine landing pages.
11. Bonus: Don’t Forget the Thank You Page
Most people ignore this, and this is a huge mistake.
Use your thank you page to:
- Offer a next step
- Cross-sell or upsell
- Reinforce brand value
This is part of the user journey. Treat it like it matters.
Real-World Example of High-Converting Landing Pages: Aqva Marketing Client Success
Aqva Marketing recently helped a B2B SaaS brand redesign its landing page. The original version had:
- Generic headline
- No social proof
- Long form with 7 fields
We changed:
- Headline to speak to the pain point
- Added 3 testimonials
- Reduced form to 2 fields
- Simplified design and removed navigation
Result: Conversion rate improved from 6.2% to 21.5% in 30 days.
Final Thoughts: High-Converting Landing Pages Are Built With Care
Conversions come from strategy, clarity, and the right message delivered the right way.
That’s exactly what we do at Aqva Marketing. We craft custom-built landing pages that do more than look good—they work. Backed by data. Fueled by copy that converts. Designed to turn your visitors into customers.
Let’s Build One That Works For You